000 00860nam a2200217 a 4500
999 _c6816
_d6816
020 _a9789332557185
082 0 4 _a658.8 K87m 2016
100 1 _aKotler,, Philip
_912300
245 0 0 _aMarketing management : With Cases /
_cPhilip Kotler : Kevin Lane Keller
250 _a15th ed.
260 _aNew Delhi :
_bPearson,
_c2016.
300 _axxvi, 756p.:
_b(Includes 03 copies of Indian Cases)
_e27 cm.
520 0 _aBusiness
650 1 7 _aMarketing Management
_912301
650 2 7 _aMarketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value
_912302
700 1 _aKeller, Kevin Lane
_912303
942 _cBK