| 000 | 00860nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c6816 _d6816 |
||
| 020 | _a9789332557185 | ||
| 082 | 0 | 4 | _a658.8 K87m 2016 |
| 100 | 1 |
_aKotler,, Philip _912300 |
|
| 245 | 0 | 0 |
_aMarketing management : With Cases / _cPhilip Kotler : Kevin Lane Keller |
| 250 | _a15th ed. | ||
| 260 |
_aNew Delhi : _bPearson, _c2016. |
||
| 300 |
_axxvi, 756p.: _b(Includes 03 copies of Indian Cases) _e27 cm. |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing Management _912301 |
| 650 | 2 | 7 |
_aMarketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating value _912302 |
| 700 | 1 |
_aKeller, Kevin Lane _912303 |
|
| 942 | _cBK | ||