| 000 | 00709nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c6825 _d6825 |
||
| 020 | _a9789353160777 | ||
| 082 | 0 | 4 | _a658.8 Z48s 2021 |
| 100 | 1 |
_aZeithmal, Valarie A.: _aMary Jo Bitner : _aDwayne D. Gremler : _aAjay Pandit. _99916 |
|
| 245 | 0 | 0 | _aServices marketing : integrating customer focus across the firm / |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill Publishing, _c2019. |
||
| 300 |
_axxxvi, 582p. : _bill _e27 cm. |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aServices marketing _99919 |
| 650 | 2 | 7 |
_aCustomer relationships; Service recovery _99920 |
| 942 | _cBK | ||