| 000 | 00839nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c699 _d699 |
||
| 020 | _a0079122523 : | ||
| 082 | 0 | 4 | _a658.83 |
| 100 | 1 |
_aKinnear, Thomas C. _918451 |
|
| 245 | 0 | 0 |
_aMarketing research : an applied approach / _cThomas C. Kinnear, James R. Taylor |
| 250 | _a5th | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1996. |
||
| 300 |
_axxii,888p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing research _918452 |
| 650 | 2 | 7 |
_aResearch design; Data collection; Reporting; Product research; Test marketing; Advertising research; Pricing research _918453 |
| 700 | 1 |
_aTaylor, James R. _918454 |
|
| 942 | _cBK | ||