| 000 | 00745nam a2200229 a 4500 | ||
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| 999 |
_c700 _d700 |
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| 020 | _a8185386161 : | ||
| 082 | 0 | 4 | _a658.830722 |
| 100 | 1 |
_aBoyd, harper W. _94428 |
|
| 245 | 0 | 0 |
_aMarketing research : text and cases / _charper W. Boyd, Ralph Westfall, Stanley F. Stasch |
| 250 | _a7th | ||
| 260 |
_aDelhi : _bA.I.T.B.S., _c1999. |
||
| 300 |
_a : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing research _918435 |
| 650 | 2 | 7 |
_aResearch process; Data collection; Data analysis; Product research; Advertising research _918436 |
| 700 | 1 |
_aWestfall, Ralph _918437 |
|
| 700 | 1 |
_aStasch, Stanley F. _918438 |
|
| 942 | _cBK | ||