000			02158cam a22003254a 4500
999			_c7173 _d7173
020			_a0471479446 (cloth)
020			_a9780471479444
082	0	0	_a153.2 G738i 2004
100	1		_aGraham, Douglas, _911872
245	1	0	_aIdeation : _bthe birth and death of ideas / _cDouglas Graham, Thomas T. Bachman.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _cc2004.
300			_axv, 240 p. : _bill. ;
504			_aIncludes bibliographical references (p. 225-230) and index.
505	0		_aSection A: Introduction: why ideas matter -- The mothers and fathers of invention -- Taxonomy of innovation -- Section B: The life cycle of ideas. Innovate: the birth of an idea -- Register: the first step for every new idea -- Protect: ensure recognition and reward -- Develop: improve your idea -- Value: what is your idea worth -- Market: finding investors and customers -- The death of an idea -- Section C: The innovation industry. A call to action -- The individual innovation imperative -- The corporate innovation imperative -- Academic innovation imperative -- Creative innovation imperative -- The global innovation imperative -- Section D: A vision for the future. The providers, merchants, and consumers of innovation.
650		0	_aCreative ability. _911873
650		0	_aCreative ability in business. _911874
650		0	_aIntellectual property. _911875
700	1		_aBachman, Thomas T. _911876
856	4	2	_uhttp://www.loc.gov/catdir/bios/wiley046/2003023870.html
856	4	2	_uhttp://www.loc.gov/catdir/description/wiley041/2003023870.html
856	4	1	_uhttp://www.loc.gov/catdir/toc/wiley041/2003023870.html
942			_cBK