000 02158cam a22003254a 4500
999 _c7173
_d7173
020 _a0471479446 (cloth)
020 _a9780471479444
082 0 0 _a153.2 G738i 2004
100 1 _aGraham, Douglas,
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245 1 0 _aIdeation :
_bthe birth and death of ideas /
_cDouglas Graham, Thomas T. Bachman.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons, Inc.,
_cc2004.
300 _axv, 240 p. :
_bill. ;
504 _aIncludes bibliographical references (p. 225-230) and index.
505 0 _aSection A: Introduction: why ideas matter -- The mothers and fathers of invention -- Taxonomy of innovation -- Section B: The life cycle of ideas. Innovate: the birth of an idea -- Register: the first step for every new idea -- Protect: ensure recognition and reward -- Develop: improve your idea -- Value: what is your idea worth -- Market: finding investors and customers -- The death of an idea -- Section C: The innovation industry. A call to action -- The individual innovation imperative -- The corporate innovation imperative -- Academic innovation imperative -- Creative innovation imperative -- The global innovation imperative -- Section D: A vision for the future. The providers, merchants, and consumers of innovation.
650 0 _aCreative ability.
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650 0 _aCreative ability in business.
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650 0 _aIntellectual property.
_911875
700 1 _aBachman, Thomas T.
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856 4 2 _uhttp://www.loc.gov/catdir/bios/wiley046/2003023870.html
856 4 2 _uhttp://www.loc.gov/catdir/description/wiley041/2003023870.html
856 4 1 _uhttp://www.loc.gov/catdir/toc/wiley041/2003023870.html
942 _cBK