000 | 02158cam a22003254a 4500 | ||
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999 |
_c7173 _d7173 |
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020 | _a0471479446 (cloth) | ||
020 | _a9780471479444 | ||
082 | 0 | 0 | _a153.2 G738i 2004 |
100 | 1 |
_aGraham, Douglas, _911872 |
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245 | 1 | 0 |
_aIdeation : _bthe birth and death of ideas / _cDouglas Graham, Thomas T. Bachman. |
260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _cc2004. |
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300 |
_axv, 240 p. : _bill. ; |
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504 | _aIncludes bibliographical references (p. 225-230) and index. | ||
505 | 0 | _aSection A: Introduction: why ideas matter -- The mothers and fathers of invention -- Taxonomy of innovation -- Section B: The life cycle of ideas. Innovate: the birth of an idea -- Register: the first step for every new idea -- Protect: ensure recognition and reward -- Develop: improve your idea -- Value: what is your idea worth -- Market: finding investors and customers -- The death of an idea -- Section C: The innovation industry. A call to action -- The individual innovation imperative -- The corporate innovation imperative -- Academic innovation imperative -- Creative innovation imperative -- The global innovation imperative -- Section D: A vision for the future. The providers, merchants, and consumers of innovation. | |
650 | 0 |
_aCreative ability. _911873 |
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650 | 0 |
_aCreative ability in business. _911874 |
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650 | 0 |
_aIntellectual property. _911875 |
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700 | 1 |
_aBachman, Thomas T. _911876 |
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856 | 4 | 2 | _uhttp://www.loc.gov/catdir/bios/wiley046/2003023870.html |
856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley041/2003023870.html |
856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/wiley041/2003023870.html |
942 | _cBK |