| 000 | 00721nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c7188 _d7188 |
||
| 020 | _a9780072964721 | ||
| 082 | 0 | 4 | _a659.1 A681c 2006 |
| 100 | 1 |
_aArens, William F. _911959 |
|
| 245 | 0 | 0 | _aContemporary advertising / |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2006. |
||
| 300 |
_axi, 614p.: _bill |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _911962 |
| 650 | 2 | 7 |
_aMarketing; Advertising strategies; Communications; Advertising media _911963 |
| 942 | _cBK | ||