| 000 | 00751pam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c7721 _d7721 |
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| 020 | _a0574193359 : | ||
| 082 | 0 | 0 | _a658.8 B144b 1986 |
| 100 | 1 |
_aBagozzi, Richard P. _927741 |
|
| 245 | 1 | 0 | _aPrinciples of Marketing Management / |
| 260 |
_aChicago : _bScience Research Associates, _cc1986. |
||
| 300 |
_axxii, 730 p. : _bill. ; |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _927743 |
|
| 942 | _cBK | ||