000 00751pam a2200229 a 4500
999 _c7721
_d7721
020 _a0574193359 :
082 0 0 _a658.8 B144b 1986
100 1 _aBagozzi, Richard P.
_927741
245 1 0 _aPrinciples of Marketing Management /
260 _aChicago :
_bScience Research Associates,
_cc1986.
300 _axxii, 730 p. :
_bill. ;
504 _aIncludes bibliographies and index.
650 0 _aMarketing
_927743
942 _cBK