000 | 00751pam a2200229 a 4500 | ||
---|---|---|---|
999 |
_c7721 _d7721 |
||
020 | _a0574193359 : | ||
082 | 0 | 0 | _a658.8 B144b 1986 |
100 | 1 |
_aBagozzi, Richard P. _927741 |
|
245 | 1 | 0 | _aPrinciples of Marketing Management / |
260 |
_aChicago : _bScience Research Associates, _cc1986. |
||
300 |
_axxii, 730 p. : _bill. ; |
||
504 | _aIncludes bibliographies and index. | ||
650 | 0 |
_aMarketing _927743 |
|
942 | _cBK |