| 000 | 00757nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c789 _d789 |
||
| 020 | _a0030238161 : | ||
| 082 | 0 | 4 | _a658.83 |
| 100 | 1 |
_aChurchill, Gilbert A. _918981 |
|
| 245 | 0 | 0 |
_aMarketing research : methodological foundations / _cGilbert A. Churchill |
| 250 | _a7th | ||
| 260 |
_aFort Worth : _bDryden Press, _c1999. |
||
| 300 |
_axxviii,1017p. : _bill |
||
| 490 | 1 | _aDryden Press series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing research _918982 |
| 650 | 2 | 7 |
_aResearch process; Research design; Sample design; Research report _918983 |
| 942 | _cBK | ||