| 000 | 00728nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c994 _d994 |
||
| 020 | _a0256187789 | ||
| 082 | 0 | 4 | _a658.575 |
| 100 | 1 |
_aCrawford, C. Merle _919943 |
|
| 245 | 0 | 0 |
_aNew products management / _cC. Merle Crawford |
| 250 | _a5th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1997. |
||
| 300 |
_axxix,508p. : _bill |
||
| 490 | 1 | _aIrwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aProduct management _919948 |
| 650 | 2 | 7 |
_aNew products-Management; Strategic planning; Financial analysis; Product protocol; Marketing _919949 |
| 942 | _cBK | ||